Bachelor of Science in Technology – Marketing Techniques

OBJECTIVES

The Bachelor's Degree in Marketing Techniques prepares students for careers as versatile, independent, and career-advancing sales professionals. With experience, they will be able to move into management positions.

WORK-STUDY PROGRAM

A true bridge to professional integration, the work-study program is offered starting in the second year of the B.U.T. TC (for the “Digital Marketing, E-business, and Entrepreneurship” and “Marketing and Retail Management” tracks).

TARGET SKILLS

Upon completion of the program, graduates will be able to:

• Conduct market research
• Designing communication tools
• Manage a budget
• Working as a team and leading a project
• Mastering communication and information processing tools
• Develop a case and successfully negotiate

BUSINESS SECTORS

The B.U.T. TC trains professionals who work in a variety of sectors, including banking and insurance, real estate, import-export, distribution, commerce, sales, event planning, marketing, and communications…

CAREERS

High school graduates with a general diploma; High school graduates with a technical diploma (tertiary and secondary sectors); The following specialized courses are preferred:

• History, Geography, Geopolitics, and Political Science
• Humanities, Literature, and Philosophy
• Foreign Languages, Literatures, and Cultures
• Mathematics
• Digital Technology and Computer Science
• Economics and Social Sciences

Admission is still possible for holders of other high school diplomas, equivalent foreign diplomas, and students coming from a university program.

REVIEW OF THE CASE

• High school grades, with particular emphasis on subjects related to the student’s major, as well as French scores on the early baccalaureate exam
• Evaluations by the teaching staff (mathematics, French, philosophy, English, modern foreign languages, specialized subjects)
• Motivation for the major, interest in business and related fields
• Attendance, attitude, and behavior in all subjects

BRIDGES

The B.U.T. TC offers a work-study program in the Marketing and Retail Management track starting in the second year for students who have completed two years of post-secondary education.

To apply for the bridge program, you must submit an application on thee-candidat platform.

CONTACT

Ms. Loren Colin

• +33 (0)4 67 11 60 03/10
• iutb-pole-scolarite@umontpellier.fr