Bachelor of Technology – Marketing Techniques

OBJECTIVES

The Bachelor's degree in Marketing Techniques trains students to take on versatile, independent, and progressive sales positions. With experience, they will be able to take on management positions.

WORK-STUDY PROGRAM

A real gateway to professional integration, the work-study option is offered from the second year of the B.U.T. TC (for the "Digital Marketing, E-business, and Entrepreneurship" and "Marketing and Point of Sale Management" courses).

TARGETED SKILLS

Upon completion of the program, graduates will be able to:

• Conduct market research
• Design communication tools
• Manage a budget
• Working in a team and leading a project
• Mastering communication and information processing media
• Developing a sales pitch and successfully conducting negotiations

BUSINESS SECTORS

The B.U.T. TC trains professionals who work in a variety of sectors: banking and insurance, real estate, import-export, distribution, commerce, sales, events, marketing, communications, etc.

RECRUITMENT

General high school graduates; Technical high school graduates (tertiary and secondary sectors); The following specialized courses are appreciated:

• History, Geography, Geopolitics, and Political Science
• Humanities, Literature, and Philosophy
• Foreign Languages, Literatures, and Cultures
• Mathematics
• Digital and Computer Science
• Economics and Social Sciences

Admission remains possible for other high school diplomas, equivalent foreign diplomas, and students coming from a university program.

REVIEW OF THE FILE

• High school results, with particular attention to subjects related to the specialization, as well as French grades in the early baccalaureate exam.
• Assessments by the teaching team (math, French, philosophy, English, modern foreign languages, specialized subjects)
• Motivation for the specialty, interest in commerce and related professions
• Attendance, attitude, and behavior in all subjects

GATWAYS

The B.U.T. TC offers integration from the second year onwards to holders of a two-year post-secondary diploma for the Marketing and Point of Sale Management program, on a work-study basis.

To register for the transfer program, you must submit an application on thee-candidat platform.

CONTACT

Ms. Loren COLIN

• +33 (0)4 67 11 60 03/10
• iutb-pole-scolarite@umontpellier.fr